Karlheinz Göhl

Charly Goehl is managing director of the medical technology companies MTG and cmed GmbH, and responsible for twelve employees. These companies specialize in medical devices and applications in neurosurgery, as well as instruments for all surgical fields.

The products are mainly distributed by field staff and sales representatives who work exclusively for these companies. The employees present the products to hospitals and doctors, advise and train customers, accompany operations and are in constant exchange of knowledge with the end users.
It was therefore important to find a system that would give every sales representative access to all customer information at a glance. MTG and cmed GmbH use 14 Macs and 10 iPhones / iPads, which is why Charly Goehl chose Daylite as their customer management system.

Daylite, in combination with the iOSXpert-extensions, ProductivityTools, Fone&Text, DayliteDocs, and the telephone system STARFACE; offers MTG and cmed GmbH a unique combination of affordable software and sophisticated technology. The combination of the software applications used enables every employee to access the complete customer communication history, independent of location.

An important element is the timeline on each contact record in Daylite. Here, the employees find a complete overview of all e-mails, notes, file attachments, offers, projects and more. The integration of the telephone system via the Daylite extension Fone&Text enables the easy logging of all incoming and outgoing phone calls.

The intensive use of the customer history enables all employees of cmed GmbH and MTG to get a quick overview of every contact and to be ready to provide information for every customer immediately.

This function was the decisive reason for the decision to purchase Daylite. Goehl says: “The well-maintained customer history offers every employee the perfect prerequisite to respond to individual customer questions and wishes”.

Twelve Daylite users are deployed, six of them in the field. “The sales representatives work mainly with the iPad and iPhone and are very happy to have all the latest customer data with them at all times,” says Goehl.

The managing director emphasizes: “All requirements we need are covered by Daylite. No wishes remain unfulfilled. We have been using Daylite since 2014, and for the first time, we have found a tool in addition to our enterprise resource planning system “Topix”, which, with full connection to the sales force, maps all customer-relevant processes exactly as we need it to. Daylite is maximally flexible and yet clear and easy to use. Everyone on the team is now a Daylite fan and, supplemented by the perfect support of iOSXpert, it has become an essential part of our daily work”.